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The BBC are still trying to wrestle with an impossible problem, how do they continue to produce a growing quantity of extremely high quality programming on a huge variety of channels with shrinking budgets? The official line is business as usual, the reality is producers are doing everything they can to keep the machine moving and if that involves using props provided for free so be it. This however is only the tip of the iceberg, the BBC is certainly not alone in an increasing use of third party produced material paid for by interests or corporations rather than broadcasters. This is a matter of necessity rater than desire and it only the start of a conversation about what is acceptable.