Standard Class

Peter Bazalgette of Endemol made an interesting comment in the telegraph commenting that advertisers must be allowed to migrate out of the commercial breaks towards the programmes. At least programme makers are understanding what is only just dawning on advertisers, the PVRs of the fast forward generation are here to stay, messages need to be integrated into entertainment or broadcast television will die. Wait for the advent of narrowcast niche programming, advertising free paid on subscription delivered when and where audience want it.