Monday, October 31, 2005
Heineken reaches consumers that other brands cannot reach
I read with great interest that Heineken UK have diverted their 6.5 million Ad spend away from the thirty second spot. I was slightly disappointed to see that they are concentrating on sport sponsorship and point of sale rather than doing something more radical.
I hope that they realise in time that there one even more efficient ways to reach the 18 to 26 year old audience.
Having said that, they need a huge slap on the back for making such a brave move. Even bigger congratulations to the senior management team that let them go through with it.
I hope that they realise in time that there one even more efficient ways to reach the 18 to 26 year old audience.
Having said that, they need a huge slap on the back for making such a brave move. Even bigger congratulations to the senior management team that let them go through with it.
