Standard Class

MTV have decided to roll out it's consumer generated channel MTVU Uber as a broadband channel. The channel was piloted on student campuses and has proved successful enough for MTV to try a broader launch.
How many steps are we away from this content being used by MTV as content for their broadcast channels? Or have they gone a step further and realised that the broadcast model is dead?

Either way it is an interesting strategy to get other people to do the expensive and arduous job of producing programming for you. Particularly in MTV's case where they could not employ sufficient numbers of cool hunters and trend spotters to create content this "street"

Thanks to PSFK for pointing this item out