Monday, October 10, 2005
Smart marketing goes bad
You would have thought that;
"Hi Tom, Always remember one thing. Life is very, very short and nothing is worth limiting yourself from seeing the ones you love. I hadn't seen my father in 15 years until 2 years ago. I was apprehensive but I kept telling myself that no matter how estranged we'd become there was no river to wide to cross. Drop me a line if I can be of any more help. Cheers, Barry"
Was a genuine heartfelt comment on a blog, not so, it was a shill marketing ploy by Cillit Bang , how have marketers got it so wrong? Honesty will always thrive in the end.
I am not sure how any marketer really thought that this sort of approach would increase sales! So i see the comment on the site, trackback to the cillit bang site go "wow what great products I must buy some" very unlikely.
thanks to Tom Coates at plasticbag for pointing this out
"Hi Tom, Always remember one thing. Life is very, very short and nothing is worth limiting yourself from seeing the ones you love. I hadn't seen my father in 15 years until 2 years ago. I was apprehensive but I kept telling myself that no matter how estranged we'd become there was no river to wide to cross. Drop me a line if I can be of any more help. Cheers, Barry"
Was a genuine heartfelt comment on a blog, not so, it was a shill marketing ploy by Cillit Bang , how have marketers got it so wrong? Honesty will always thrive in the end.
I am not sure how any marketer really thought that this sort of approach would increase sales! So i see the comment on the site, trackback to the cillit bang site go "wow what great products I must buy some" very unlikely.
thanks to Tom Coates at plasticbag for pointing this out
