Wednesday, October 19, 2005
Who pays the piper?
http://www.timesonline.co.uk/newspaper/0,,176-1785690_1,00.html
I bet Darryl Collis, the managing director of Seesaw Media, a specialist product placement company is kicking himself after spilling the beans to the Times undercover reporter. Audiences however are going to have to realise the economic realities of free to air television. Corporations are paying for your attention in some shape or form, as advertising becomes less effective product placement and advertiser funded programming start funding content. If you don't like it don't watch , corporations will follow your feet Art the Content provider.
I bet Darryl Collis, the managing director of Seesaw Media, a specialist product placement company is kicking himself after spilling the beans to the Times undercover reporter. Audiences however are going to have to realise the economic realities of free to air television. Corporations are paying for your attention in some shape or form, as advertising becomes less effective product placement and advertiser funded programming start funding content. If you don't like it don't watch , corporations will follow your feet Art the Content provider.
