Tuesday, January 10, 2006
Kill your television
Google has announced that it will launch an online video service "Google Video Store". This comes as a wave of alliances are made between internet firms and content producers. The sports, entertainment and news programmes will be available as pay per download. There will be shows from CBS, Music videos from Sony and news from ITN. Google are positioning it as the first “open digital content marketplace”. Fox have also announced that they will be partnering with DirecTV to make programming from it's FX cable network available two days before broadcast.
Everybody has arrived at the party with in weeks of each other, my money is on Google to be the first to take advantage of the long tail and offer consumer generated media on a pay per download basis. The niche advertising that this will generate will be a consumer and marketers dream.
Everybody has arrived at the party with in weeks of each other, my money is on Google to be the first to take advantage of the long tail and offer consumer generated media on a pay per download basis. The niche advertising that this will generate will be a consumer and marketers dream.
