Friday, January 06, 2006
Urge to launch
MTV are launching a community style music download service which is called Urge. It is being supported by Microsoft and will be bundled in future media players. MTV has retained their unique cool factor for many years and are perfectly placed to be the arbiter of taste and launch new artistes and genres. With the combination of consumer generated video this could be a great product and a very attractive channel for marketers
