Friday, January 06, 2006
Water water everywhere
Consumers today have a vast amount of choices. To entice them into and keep them coming to your retail outlet, especially if they are under 20, you need to offer a reason to visit. The visit to the shop needs to be more exciting and fulfilling than the product itself. Why would you purchase something from a shop that you could get from the lowest priced vendor on the web? Every retailer needs to be asking themselves this question and ensuring that they are offering an experience and added value that the web shop cannot offer otherwise they will just become a commodity.
