Monday, March 13, 2006
Aggregation is the future
With the tyranny of too much rearing it's head at every step I believe that aggregation is the future. I do not want to spend hours researching what car is best for me, I want to take the advise of somebody like me. I do not want to check out all the video on demand downloads, I want somebody like me to set up Charlie TV so I can try what they believe I would like. I can see that companies which create niche personalised aggregation portals with feedback mechanisms will run our lives in 5 to 10 year's time. I would be happy to outsource my purchasing power to an organisation like this. Instead of advertising I would tell my outsource service I would like to download a new tv series/ try a new band etc and trust them to do it for me. Buying a new car would take seconds, I tell them my budget and they tell me what I should have based on an existing profile and including a pre-negotiated price. This is the paradox of choice, we would get the most suitable product for the best price and have more time to enjoy it safe in that knowledge.