Wednesday, March 22, 2006

Allen Rosenshine BBDO IAA Dubai

There are three things that are key to the future of the ad industry according to Allen:
  1. Owning client branding
  2. Connecting with the consumer - consumers will decide which technologies they will adopt and how much they will pay.
  3. Capture consumer attention with the most compelling content

// posted by cthastings @ 08:31
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