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Many companies in the past have realised that once you have a relationship with a customer it is much easier to make them happy. Once you have won their trust you can start to produce products not only to keep them happy but to make them ecstatic. With customers becoming more demanding and competition mushrooming companies that can do this are thriving. The role of the trusted aggregator will allow value to be added whoever is creating content. If you can sell customers a 12 part series based on giving the first episode for free you can create the remaining 11 episodes to fit your customer base. The better you know them the closer they become tied to you and the better your product can become for them.
Is there a niche interest group out there that numbers perhaps 100,000 that would pay £10 for a film or TV series that was tailored to their interests? With £1,000,000 you could certainly produce or partner with existing programming to create exactly what they want.