Standard Class

The Lebanese minister of finance was very open about the branding opportunity his country is facing. Post the Cedar revolution they have reached a cross roads, one route leads to the world seeing the Lebanon as a "Bastion of freedom, peace and economic prosperity." The other route does not bear thinking about for the Lebanese people. Their future will rest in the branding of their country .They must grab this opportunity with both hands. The work they are doing at www.rediscoverlebanon.com is a good start.