Standard Class

Jack has been sitting at the table with clients for a number of years but only on an ad hoc basis . He feels that the time has come when he needs to become more connected .
He feels that the time has come for buyers to re-enter the limelight. Buyer need to do better and more detailed deals in order to create new media spaces within branded content.
Media sales had to separate from ad agencies to integrate more closely with clients . He feels that media sales need to do 5 things.

1. need to abandon the assembly line nature of Advert Programming
2. need to stop arguing over who owns the planning process
3. Bespoke for all screens-not just spun off the 30 second spot
4. Move beyond mainstream media- need to buy and sell experiences
5. Strategic client connections the clients want to get closer

In conclusion we need to understand where the consumer is.

Jack is the third speaker at the IAA conference to recommend Thomas Friedman's book " the world is flat" I have not purchased it myself yet but it is either a great book or Thomas is paying great commission.

// posted by cthastings @ 13:00