Standard Class

Norman is senior adviser of Time Warner, Norman is very unusual as he is not young and he is American. Against all the odds however Norman gets it.

He said some interesting things:

• The one to many model lost sight of the customer
• Individuals voices are rising along with collaborative sites and vastly improved search
• Newspapers offer - Timely information, maintainers of record, transactions (small ads) the internet does all these things much better.
• There is still an ageing population who will be consuming newspapers for a while to come
• There have been a dilution of quality in TV, more news, less resources to get stories.
• Magazines have been slower to move as they do not need to be timely, maintainers of record or carry small ads.
• News websites are lagging behind the consumer, they are just brand extensions not collaborative or networked.
• News organisations need to renew their commitment to credibility
• News organisations need to ask much more searching questions of the government's actions.