Wednesday, March 22, 2006

Sahar Hashemi Coffee Republic IAA Dubai

Sahar is a serial entrepreneur, she researched her coffee shop idea by stopping at every station on London's circle line and checking out the coffee offering. Her presentation was engaging and amusing with some great nuggets:
"Comfort zones are a fallacy"
" leap and a net will appear"
"entrepreneurs do not listen to the voice of reason ,they have to switch it off"
"you need to be clueless to compete with the established companies, if you are not clueless your vision is clouded by past success and failure."
"Anything worth doing is worth doing badly ,you will get it right eventually"
Most entrepreneurs need funding, Sahar chose to go down the bank route and with her ethos of never giving up "I like to fail 99 times and succeed in the end, if I succeed first time round I am very suspicious" she soon realised that every bank manager had digression over approving a loan she pitched to bank managers until she got what she wanted.

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