Wednesday, March 08, 2006
Trusting news brands
It is extremely interesting to see Der Spiegel using a link up with technorati on it's online news offering.
At the bottom of any article you can click on the : Blogs discussing this story link and it will take you to blogs doing just that.
Some news brands see blogs as a threat, the fact that Der Spiegel embraces them clearly marks them out as a news brand that will survive. People need to trust the brand in news delivery, this trend was started by the BBC who link to related sites alongside their articles, hats off to Der Spiegel for going a giant leap further.
At the bottom of any article you can click on the : Blogs discussing this story link and it will take you to blogs doing just that.
Some news brands see blogs as a threat, the fact that Der Spiegel embraces them clearly marks them out as a news brand that will survive. People need to trust the brand in news delivery, this trend was started by the BBC who link to related sites alongside their articles, hats off to Der Spiegel for going a giant leap further.
