Standard Class

Seth Godin got me thinking when he asked "What's your reason?". He was explaining why many people do certain things, invariably because they always have done it that way. He reminded me of the importance of re-invention, keep asking why until you find the real reason. Keep innovating, failing fast and reinventing what you. Keep the reason for doing what you are doing so fresh in your mind that you never have to ask yourself the question "What's your reason?".