Tuesday, July 18, 2006
Reaching Niches
Twenty-five years ago it was estimated that just five TV advertising spots would reach 80% of the audience, while today more than 300 such spots would be needed for a similar reach.
Content owners take 70% of the revenue from Google Video , even in these fast changing times content is still king.
Content owners take 70% of the revenue from Google Video , even in these fast changing times content is still king.